Rochester Wholesale Fruit opened for business in the Winona area in 1978 by Gary La Point. Our first location was on 102 E 2nd street. Starting out as a wholesale company, we soon incorporated the retail side of the business focusing on bringing in great products to Winona at the great prices.

​

In 1990, we moved our location to where we are today. Continuing to provide unbeatable prices at quality items, we soon transitioned to solely the retail side of the business. We focused on not only the produce, but brought in many more great options to the community including bulk food, ethnic foods, and lots of great local items.

​

In 2008, Gary La Point passed away and the business was taken over by his daughter, Nikki, who continues to run the business just as her dad did. While still employing the same goals and standards, she has added the new Downtown Meat Market to accommodate the downtown area. The meat market carries USDA Choice steaks, locally smoked sausages, as well as deli meats and cheeses.

​

"WE FEEL THAT IN THIS TIME OF TIGHT BUDGETS, IT IS OUT RESPONSIBILITY TO BRING YOU, THE CONSUMER, QUALITY FRUITS AND VEGETABLES AT AFFORDABLE PRICES.WE INTENT TO DO JUST THAT; NOW, AND IN THE FUTURE!"